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BBTY Marketing Timeline & Toolkit

5th July 2020


Marketing Timeline Branding Launch Phase Momentum Phase Activation Phase 'Thank You' resources

Marketing Timeline

Marketing Timeline

Thank you so much for supporting the Big Blue Thank You.

To help your organisation plan your marketing campaign, we’ve put together a suggested timeline & links to the suggested resources required in this one handy sheet as a reference.

These are to be used a guide, of course you don’t need to use all channels and may wish to change wording & tone slightly to fit with your brand, however reaching out to as many supporters as you can will help to boost fundraising as much as possible!

We suggest scheduling everything in at the start of the week and then all you need to do is to interact with your supporters when the comments start to roll in.

Top tip: Creator Studio in Facebook now allows you to also schedule instagram posts in advance - winner!

To access all the resources at any one time, click here.

Logo

To download the Big Blue Thank You logo, right click on the preferred version below and click 'Save Image As'.

  • The files below are transparent PNG files (have no background) to make them easily usable across a wide range of digital formats.
  • An EPS version is also available - download here
  • The third file is a Partnership logo, you can use the white space to add your own logo and promote your status as a supporting organisation of Big Blue Thank You

 

Big Blue Thank You Logo

BBTY alternative logo

BBTY Partnership Logo

Font

There are two Big Blue Thank You fonts, one for use on headings and another for body copy.

  • Heading Font - download here
    Asap Condensed Bold font

  • Body Copy Font  - download here
    Asap Condensed Regular font

Colours

This is the Big Blue Thank You colour palette.

  • Please ensure only the colours refererenced below are used when creating any Big Blue Thank You marketing or communication materials.
  • HEX code and RGB colours are best used for any digital materials.
  • For ease, copy the HEX codes for each colour and paste where required: Blue #0060A8 | White #FFFFFF | Orange #FF5800
  • Pantone and CYMK are colour references for any printed materials.

BBTY Brand Colours

Launch Phase

This phase is to inform as many people about the Big Blue Thank You as possible, explaining what it is and the three main objectives of the campaigns - to say thank you, raise money for charity and get active.

We will launch Big Blue Thank You on Monday 15th June.

You can find a selection of suggested emails, social media posts and imagery below. We would suggested the following marketing activity:

  • Announcement posts on Social Media channels.
  • Announcement email out to internal/external databases.
  • Change Social Media profile pictures and email signatures to include BBTY logo & copy to show your support.
  • Change your email headers & footers to show your involvement
  • Contact any influencers you have & encourage them to get involved, get them fundraising
  • If you use digital adverts on your website or via Google Ads

Social media resources

We suggest updating your social media cover photos and profile pictures to show your involvement in the campaign- click here for resources

We also have a variety of social media tiles which you can use and even co-brand to show your involvement in the campaign - click here for resources

If you have an instagram page, we've developed instagram story templates which you can also use and co-brand - click here for resources

We also have an Instagram sticker available to add to any instagram stories you create about Big Blue Thank You. To find it simply search 'BigBlueThankYou' or 'Big Blue Thank You' from the gif section of the instagram story creator.

 

EXAMPLE SOCIAL MEDIA COPY

Launch Post (Monday 15th June) - use alongside a social media tile

We’re proud to announce that we are joining the @BigBlueThankYou movement! πŸ’™

We’d like to encourage everyone to get involved in saying a big thank you, raising money for charity and getting active!

Find out more here πŸ‘‡

www.bigbluethankyou.com

 

 

Communication Resources

Launch

If you'd like to add BBTY to your email headers and footers, you can download some resources here.

 

Monday 15th June - Launch Email

Subject line: Take part in the Big Blue Thank You

Dear Supporter

We'd like to do something positive, and we need your help. We’re inviting you, your family and friends to take part in the Big Blue Thank You. 

 

What is the Big Blue Thank You?

The Big Blue Thank You is a worldwide movement which anyone can join for free from Sunday 5th July, with the aim of saying thank you to our key workers, donating to supporting organisations and getting people active.

 

How can I get involved in the Big Blue Thank You?

The concept is simple. We'd like to encourage everyone to complete an activity of their choice, to make a donation to their chosen charity, and to share this on their social media channels using the hashtag #bigbluethankyou to spread the word and get as many of their friends & family involved as possible.

 

People of all ages can take part and say a Big Blue Thank You. The options are endless for which activity you'd like to take part in - from walking, running, cycling, to yoga and even simply cleaning the house. Whatever you’d like to do to say Thank You.

 

When does the Big Blue Thank You take place?

 

Anyone can join the Big Blue Thank You for free from Sunday 5th July, on this day you’ll be able to sign up at www.bigbluethankyou.com. You can complete your chosen activity whenever you like, it doesn’t need to be on the 5th, it’s whenever suits you. Just make sure you share on your social media networks when you complete your activity, use the hashtag #bigbluethankyou & encourage others to get involved too!

 

Say thank you

Raise money for charity

Get active

 

Let’s do something positive together #bigbluethankyou

 

*insert button saying ‘Find out more’ and linking to www.bigbluethankyou.com*

 

Best wishes
[name of supporting organisation]

Example Influencer Email

Subject Line: Join in with the Big Blue Thank You! 

 

Hi [insert name]

 

We are incredibly excited to tell you about a virtual fundraising movement called the Big Blue Thank You! 

 

Big Blue Thank You is a worldwide movement that anyone can join for free from Sunday 5th July. The three main objectives are:

 

Saying "Thank You"

Thanking key workers across the world for the incredible work they are doing every day.  

 

Raising funds for charities

Charities urgently need our help and we want to support the amazing work they continue to do throughout this challenging time. 

 

Getting people active

We are encouraging everyone to find an activity that makes them feel good and want to get active. Any activity that will help support fundraising efforts is a perfect Big Blue Thank You Activity.

 

What’s involved?

 

The concept is simple - we’d love you to spread the word to your network. We want as many people as possible to get involved in the Big Blue Thank You and to do this, we need your help.

 

We’ve put together a marketing toolkit which you can access HERE, which contains logos, social media copy, instagram story templates - everything you need to spread the word.

 

Let’s get active, gather support and inspiration from others and most importantly make people smile and feel good. Please join us and take a look for any further information at www.bigbluethankyou.com.

 

Thank you so much for your support, let’s do something positive together!

 

Best wishes

 

*insert name of brand/charity*



Digital Advertising Resources

We have created a range of digital banners in various sizes for you to utilise.
To review and download any of the Big Blue Thank You digital banners like the example below - click here

Momentum Phase

This phase is to build up the momentum of the launch phase. To offer help & guidance to current supporters as well as continuing to get the message out there to recruit new supporters.

You can find a selection of suggested emails, social media posts and imagery below. We would suggested the following marketing activity:

  • Sunday 21st June - 2 weeks to go countdown on social media channels

  • Announce which activities your supporters will be doing

  • Focus on fundraising

  • Announce any ambassadors who are taking part & what they will be doing

  • Reminder to pop the date of 5th July in calendar & to not actually complete the activity yet!

 

  • Sunday 28th June - 1 week to go countdown on social media channels

  • Sunday 28th June - email your supporters to offer support and encouragement

  • Thursday 2nd July - 3 days to go countdown image on social media

  • Friday 3rd July - 2 days to go countdown image on social media

  • Saturday 4th July - 1 day to go countdown image on social media

  • Sunday 5th July : Good Luck email to supporters

Social Media Resources

We've designed some countdown videos for social media which you can access in the section below. We've also provided some example copy for you:

 

EXAMPLE SOCIAL MEDIA COPY

2 weeks to go (Sunday 21st June) - use alongside a countdown video/tile

We're proud to be supporting the @BigBlueThankYou movement & saying a big ‘Thank You’ to our key workers & charities! πŸ’™

The concept is simple;

Say thank you #bigbluethankyou 🀳
Raise money for charity πŸ’™
Get active πŸ’ͺ

Find out more here πŸ‘‡

www.bigbluethankyou.com

 

EXAMPLE SOCIAL MEDIA COPY

1 week to go (Sunday 28th June) use alongside a countdown video/tile

There's only 1 week to go until @BigBlueThankYou kicks off on Sunday 5th July!

Play your part & let's do something positive together.

Say thank you #bigbluethankyou 🀳
Raise money for charity πŸ’™
Get active πŸ’ͺ

Find out more here πŸ‘‡ 

www.bigbluethankyou.com

 

3 days to go (Thursday 2nd July) use alongside a countdown video/tile

The @BigBlueThankYou movement begins THIS Sunday! 

Together, we can make a real difference for our key workers & charities.

Say thank you #bigbluethankyou 🀳
Raise money for charity πŸ’™
Get active πŸ’ͺ

Find out more here πŸ‘‡ 

 

www.bigbluethankyou.com

 

2 days to go (Friday 3rd July) - use alongside a countdown video/tile

Not long now! There's only 2 days until the @BigBlueThankYou officially begins.

There's still plenty time to get involved. Find out how you can take part & make a real difference below πŸ‘‡ 

www.bigbluethankyou.com

#bigbluethankyou

 

1 day to go (Saturday 4th July) 

This is it! @BigBlueThankYou kicks off tomorrow 

Three simple steps to make a big difference.

Say thank you #bigbluethankyou 🀳
Raise money for charity πŸ’™
Get active πŸ’ͺ

Are you ready?

www.bigbluethankyou.com

 

Countdown Videos & Images

Social countdown videos folder can be found here

  • 2 weeks to go (Sunday 21st June) video can be found here and image can be found here
  • 1 week to go (Sunday 28th June) video can be found here and image can be found here
  • 3 days to go (Thursday 2nd July) video can be found here and image can be found here
  • 2 days to go (Friday 3rd July) video can be found here and image can be found here
  • 1 day to go (Saturday 4th July) video can be found here and image can be found here

Communication Resources

1 Week To Go

Sunday 28th June - 1 week to go email

Subject Line: One Week To Go Until Big Blue Thank You 

Dear Supporter 


We want to remind you that the Big Blue Thank You is only one week away. 

We would love you to do something positive, and we need your help. 

 

What is the Big Blue Thank You?

The Big Blue Thank You is a worldwide movement which anyone can join for free from Sunday 5th July, with the aim of saying thank you to our key workers, donating to supporting organisations and getting people active.

 

How can I get involved in the Big Blue Thank You?

The concept is simple. We'd like to encourage everyone to complete an activity of their choice, to make a donation to their chosen charity, and to share this on their social media channels using the hashtag #bigbluethankyou to spread the word and get as many of their friends & family involved as possible.

 

People of all ages can take part and say a Big Blue Thank You. The options are endless for which activity you'd like to take part in - from walking, running, cycling, to yoga and even simply cleaning the house. Whatever you’d like to do to say Thank You.

 

When does the Big Blue Thank You take place?

 

Anyone can join the Big Blue Thank You for free from Sunday 5th July, on this day you’ll be able to sign up at www.bigbluethankyou.com. You can complete your chosen activity whenever you like, it doesn’t need to be on the 5th, it’s whenever suits you. Just make sure you share on your social media networks when you complete your activity, use the hashtag #bigbluethankyou & encourage others to get involved too!

 

Say thank you

Raise money for charity

Get active

 

Let’s do something positive together #bigbluethankyou

 

*insert button saying ‘Find out more’ and linking to www.bigbluethankyou.com*

 

Best wishes
[name of supporting organisation]

 

 

Good Luck

Saturday 4th July (send to sign ups only) - Good Luck Email

Subject line: Good luck with your Big Blue Thank You!

Dear Supporter

We just wanted to wish you a huge GOOD LUCK for your Big Blue Thank You activity.

As of tomorrow, you’ll be able to visit the website www.bigbluethankyou.com, sign up, and complete your activity. Remember, you don’t need to complete your activity tomorrow, you can do it whenever suits you!

We’re delighted you’re taking part in the Big Blue Thank You to say Thank You to key workers across the world for the incredible work they’re doing every day. Everyone at [name of supporting organisation] is grateful for your support.

Remember when you complete your activity to share it on your social media networks using the hashtag #bigbluethankyou & encourage others to get involved too!

Say thank you

Raise money for charity

Get active

 

Let’s do something positive together #bigbluethankyou

 

*insert button saying ‘Visit the Big Blue Thank You website’ and link to www.bigbluethankyou.com*

 

Best wishes
[name of supporting organisation]

 

PS whichever way you have decided to show your appreciation, please make sure it’s safe, and that it adheres to Government guidelines on exercise and social distancing during the lockdown. Please don’t try anything too strenuous and always make sure you are well hydrated before exercising. Good luck!

Activation Phase

This phase is to get people to the website, to sign up and then do their activity.

You can find a selection of suggested emails, social media posts and imagery below. We would suggested the following marketing activity:

 

  • Email your supporters to direct them to the website to sign up & do their activity to fundraise for your charity

  • Use social media channels to do your activity, nominate others and shout out to your supporters donating to/fundraising for your organisation (don’t forget to use #BigBlueThankYou and direct people to the website to find out more & sign up https://www.bigbluethankyou.com 

Social Media Resources

You can find lots of social media resources HERE.

Now's the time to really go for it - post, share, use instagram stories, LinkedIn, Tik Tok - everything you can think of! 

 

EXAMPLE SOCIAL MEDIA COPY

BBTY is LIVE (Sunday 5th July)

@BigBlueThankYou is now LIVE!

Choose an activity you love, set yourself a goal and raise money for a charity close to your heart! πŸ’™ #bigbluethankyou

Join in now πŸ‘‡

www.bigbluethankyou.com

Communication Resources

BBTY is LIVE

Sunday 5th July - BBTY is live email

Subject line: Big Blue Thank You is now LIVE!

Dear Supporter 

We’re delighted to be able let you know that the Big Blue Thank You is now LIVE! 

We’d love you to get involved, get active and say a Big Blue Thank You to key workers across the world for the incredible work they are doing every day.  You might also personally want to use this opportunity to thank someone who has done something for you. There have been millions of positive actions over the last few months and this is a great way to show appreciation globally for all these acts of kindness.

You can sign up now at www.bigbluethankyou.co.uk

We’d love you to share on your social media networks when you complete your activity, use the hashtag #bigbluethankyou & encourage others to get involved too!

 

Say thank you

Raise money for charity

Get active

 

Let’s do something positive together #bigbluethankyou

 

*insert button saying ‘Visit the Big Blue Thank You website’ and link to www.bigbluethankyou.com*

 

Best wishes
[name of supporting organisation]

 

Thank You Resources

This phase has the main aim of being supportive and offering fundraising help & advice, as well as saying a huge thank you to supporters who have taken part.

 

  • Use Social Media to encourage people to continue raising money and taking part in activities, and thank those who already have

  • Email your supporters to thank them for their support

  • Monthly emails to continue encouraging supporters to get active & share the message with friends and family

 

We've popped in some examples of emails and social media for you to use below

Social Media Resources

Keep the conversation going with some motivational posts. You can find example copy below and for access to resources, click here.

 

 

EXAMPLE SOCIAL MEDIA COPY

 

Continuation Post (Monday 6th July onwards)

 

1. Have you completed a @BigBlueThankYou activity yet? Let us know how you choose to say thank you below! πŸ‘‡

 

2. Our charities & key workers need us now more than ever. Why not help them by signing up for your @BigBlueThankYou challenge today?

 

Run, skip, jump or do any activity you like, say a #bigbluethankyou & then give money to a charity of your choice. Click below for more information on how you can help.

www.bigbluethankyou.com 

 

3. The @BigBlueThankYou is helping raise vital funds for charities and key workers all over the world.

 

For those who have already taken part, let us know what challenge you chose to say thank you with!

 

It’s not too late to sign up. For more information click below πŸ‘‡

www.bigbluethankyou.com 

 

4. We’d like to say a huge thank you to all those who have already taken on their @BigBlueThankYou challenge and helped raise vital funds! 

 

We’d love to see all your amazing efforts, so remember to share any images or videos you have with the official hashtag #bigbluethankyou!

 

Visit the website below to find out how you can make a differenceπŸ‘‡

www.bigbluethankyou.com 

 

 

5. Throughout these tough times, heroes from every corner among us have stepped up.

 

Let us know below who YOU are thankful for!

 

What better way to truly show your gratitude than by saying a huge #BigBlueThankYou. More info can be found belowπŸ‘‡

 

www.bigbluethankyou.com

 

6. I said a #BigBlueThankYou because  _______________ 

Communication Resources

Well Done

Wednesday 8th July onwards: Well done email

Subject line: Congratulations! We think you’re amazing.

Dear Supporter

Congratulations! You did it! Thank you for saying a Big Blue Thank You to all our key workers. Everyone at [name of supporting organisation] is really grateful for your support.

We’d love you to share any images or videos on social media (if you haven’t done so already!) using the official hashtag #bigbluethankyou.

Thank you for helping us to do something positive together #bigbluethankyou

*insert button saying ‘Visit the Big Blue Thank You website’ and link to www.bigbluethankyou.com*

 

Best wishes
[name of supporting organisation]

Monthly Email

Example Monthly Emails - Aug/Sept/Oct/Nov/Dec - keep the conversation going

Dear Supporter 

We hope you are doing well and are slowly getting back to the new normal. 

Over the past month/couple of months we have been saying a Big Blue Thank You to key workers and other special people across the world for the incredible work they are doing every day. There have been millions of positive actions over the last few months and this has been a great way to show appreciation globally for all these acts of kindness.

We’d love you to keep the Thank You’s coming and keep the positivity flowing. You can do this in whatever way you want. This could be running, skipping, yoga, cycling or even gardening. Getting and staying active is really important and can also be a positive contribution to the Big Blue Thank You!

Check out the official #bigbluethankyou on social media for any tips and ideas on where to start! 

*insert button saying ‘Visit the Big Blue Thank You website’ and link to www.bigbluethankyou.com*

Best wishes
[name of supporting organisation]